Interesting Books : April 2008



Leadership Brand : Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value
Call No. 658.4092 U45l 2007

The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm’s leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders.

Phenomenological Psychology : Theory, Research, and Method
Call No. 150.192 L273p 2007

This is a student friendly and comprehensive introduction to phenomenological theory and methods: the study of phenomena, rather than the science of being. Popular as phenomenology is in qualitative analysis, this text is unique in its inclusion of practical material, something that will enable students to effectively apply this approach to their research.

Consumer Behaviour in Tourism
Call No. 338.4791 S973c 2007

Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including:
* tour operation
* tourist destinations
* hospitality
* visitor attractions
* retail travel
* transport
Presents a broad view of tourism and looks at consumer behaviour in a number of sectors including tour operations, tourist destinations, hospitality, visitor attractions, retail travel, and transport. Provides an international perspective on consumer behaviour in tourism.

The Art of Leadership
Call No. 158.4 M283a 2007

The Art of Leadership uses a highly interactive approach to explore Leadership Development. By blending behavior theory, practical application, and personalized learning, students are encouraged to develop their full potential as a leader and to become the kind of leader they always wanted to have.

Labor Relations and Collective Bargaining : Cases, Practice, and Law
Call No. 344.730189 C314l 2007

The eighth edition of this best-selling book continues to provide readers with a realistic picture of actual collective bargaining and labor relations situations drawn from the authors' considerable experiences. Sections of actual labor agreements as well as arbitration cases and decisions of the National Labor Relations Board (NLRB) and the courts illustrate and emphasize contemporary issues of collective bargaining and labor relations. Experts in the fields of labor law and arbitration have contributed “tips” on how the concepts in the book can actually be applied. In addition to covering history and law, workplace challenges, the collective bargaining process, and labor contracts, major features of this new edition include expanded coverage of public sector labor relations, international collective bargaining issues, union organizing and avoidance strategies, and collective bargaining in professional sports. Because of its comprehensive coverage and excellent resource material, this book is an excellent reference for human resource directors, labor relations directors, personnel directors, and labor negotiators.

Advances in Risk Management (Finance and Capital Markets)
Call No. 332.10681 A244 2007

This important new book brings together an edited series of papers about risk management and the latest developments in this field. Covering topics such as Stochastic Volatility, Risk Dynamics, Weather Derivatives and Portfolio Diversification, this fundamental volume will have broad international appeal. It is vital for optimal portfolio allocation for both private and institutional investors worldwide.

Fashion Marketing : Contemporary Issues
Call No. 391.00688 F248 2007

A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of Fashion Marketing has been revised and expanded to incorporate the major changes in the fashion industry since 2001. This edition integrates everything on fashion marketing that a student or practitioner could ever need. Now covering all the key themes and issues of the area:
globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting , sourcing , supply chain management (demand management), new product development , design management, logistics , range planning , colour prediction , market testing , e-commerce and strategy.
Ideal for use on Fashion marketing and Fashion management programmes, this book will also be invaluable on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management. This book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.

An Introduction to Stock Exchange Investment
Call No. 332.632 R982i 2007

This is a new edition of Janette Rutterford's classic textbook on the principles and practice of stock exchange investment. Fully updated to take account of all practical, technical and legal developments since the last edition was published, the book is now enhanced by a range of student-friendly features. The focus remains on the London Stock Exchange, but a global perspective is adopted where appropriate.

Fighting Corruption in the Public Sector
Call No. 364.1323 M385f 2007

This book addresses the problem of how to fight corruption in the public sector. The study presents a comprehensive analysis of corruption that not only highlights the problems, but also potential solutions for a broad range of corruption manifestations in tax administration, government expenditure programs and other areas of fiscal policy and management. The analysis and discussion is supported and clarified by relevant real-world examples and empirical analysis. In particular, country-specific examples are used to identify key issues and valuable lessons for reducing corruption.
*Provides a comprehensive overview of corruption issues.
*Covers the different forms of corruption: administrative and political corruption.
*Identifies successful policy responses.