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Marketing Reserach
Call
No. 658.83 A111m 2007
"This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision-making. The body of the text takes a micro-level approach, detailing each step of the marketing research process using a decision-oriented perspective. The authors wrap up with a macro-level treatment of the applications of marketing research. As with previous editions, the text provides thorough coverage of the most advanced and current marketing research methodologies, point out their limitations, as well their potential for enhancing research results.
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Rethinking Asia's Economic Miracle : the Political Economy of War, Prosperity, and Crisis
Call
No. 330.95042 S932r 2005
"Was it mere chance that the most successful economies of the second half of the twentieth century were all found in East and Southeast Asia, a region of world consumed by confrontation and conflict? In this important contribution to understanding both the Asian economic miracle and the 1997-8 crisis, Richard Stubbs provides a systematic assessment of the main explanations to date,nbsp;offering his own original analysis which emphasizes the role played by the Cold War and the general geopolitical context."
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International Human Resource Management
Call
No. 658.3 I61 2007
"`The major strength of this book is its exhaustive and readable review of standard theoretical perspectives which are supplemented with the latest research findings.... Assembling this volume was likely a meticulous and iterative process for both the editors and contributors, but the effort makes this Second Edition a worthwhile read and reference' - Management Revue"
This totally revised edition of the bestselling text provides a comprehensive, international perspective of the consequences of internationalization for the management of people across borders.
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Options Made Easy : Your Guide to Profitable Trading
Call
No. 332.6453 C678o 2007
"In Options Made Easy, Second Edition, Guy Cohen clearly explains everything you need to know about options in plain English so that you can start trading fast and make consistent profits in any market, bull or bear!"
Simply and clearly, the author reveals secrets of options trading that were formerly limited to elite professionals–and exposes the dangerous myths that keep investors from profiting.
As you set out on your options journey, you'll learn interactively through real-life examples, anecdotes, case studies, and pictures. Guy Cohen is your friendly expert guide, helping you pick the right stocks, learn the right strategies, create the trading plans that work, and master the psychology of the winning trader.
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Issues in Corporate Governance and Finance
Call
No. 658.15 I86 2007
"While Advances continues to publish papers from any area of Finance, the focus of this issue is on corporate governance, broadly defined as the system of controls that helps corporations and other organizations effectively manage, administer, and direct economic resources. Papers deal with the role played by boards of directors, impact of ownership, executive compensation, and investor protection. Other papers deal with stock repurchases, default, banking, financial sector development, and the Asian financial crisis. Papers cover a wide range of international experience, including evidence from the U.S., Japan, Israel, Malaysia, China, and New Zealand."
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