List of Textbooks: Martin de Tours School of Management and Economics

In Academic year 1/2019

ECONOMICS
No.
Course Code
Title Book
Edition
Author
Note
1
ECO 2202
Principle of Macroeconomics
8
Mankiw
 
2
ECO 2201
Principle of Microeconomics
8
Mankiw
 
ACCOUNTING
No.
Course Code
Title Book
Edition
Author
Note
1
ACT4646
Accounting Information System
14
Marshall Romny
 
2
ACT4609
Accounting Theory
-
Ahmed Riahi
 
ACT4607
ACT4608
 Advanced Accounting
Jeter, Chancy 
 
ACT3641
 Auditing and Assurance Service
16 
Arew 
 
ACT3642
 Brink's Modern Internal Auditing
Moeller 
 
ACT3623
 Cost Accounting : A Managerial Emphasis
Raiborn 
 
ACT 1600
 Financial Accounting
A.Asha & A.Shanu 
 
ACT3607
 Financial Statement Analysis
11 
Wild 
 
ACT3602 
ACT3603
 Intermediate Accounting
19 
Stice, Stice, Skausen 
 
10 
ACT2620
 Managerial Accounting
2/2014 
Garrison , Noren 
 
MARKETING
No.
Course Code
Title Book
Edition
Author
Note
1
MKT3102
Advertising and Promotion : An Intergrated Marketing
E-book
 
2
MKT4726
Advertising  Creative 
3
Altstiel
 
MKT3530
 Consumer Behavior
-
Henzel
 
MKT3837
Customer Ralationship Management
Francis Buttel
 
MKT4855
Essentials of Marketing Research
4
Hair, Celsi
 
MKT3620
Global Marketing
Keegan, Green 
 
MKT4848
Good Works! : Marketing and Coparate
Kotler
 
MKT3823
Marketing Channel
8
Rosebloom
 
MKT4730
Marketing Management
15
Kotler
 
10 
MKT4848
Marketing Mistakes & Successed
12 
Hartley
 
11
MKT4725
Marketing Strategy and Competitive
6
Hooley
 
12
MKT4806
New Products Management
11
Crawford
 
13
MKT3629
Pricing Strategy
-
Tim J.Smith
 
14
MKT2280
Principle of Marketing
17
Phillip Kotler
 
15
MKT3628
Public Relations 
11
Dennis L. Wilcox
 
16
MKT3515
Purchasing & Supply Chain Management
3
W.C.Benton
 
17
MKT3803
Retail Management
10
Levy, Weitz
 
18
MKT4809
Service Marketing
7
Zeithaml
 
19
MKT4806
Strategic Brand Management
4
Kotler
 
MANAGEMENT INFORMATION SYSTEMS
No.
Course Code
Title Book
Edition
Author
Note
1
BIS 3587
E-Commerce 2018
2018
Kenneth C.L
 
2
BIS 3588
Management Information Systems
15
Laudon
 
3
MIS 2111
Management Information Systems
E-book 
 
4
MIS 1221
Simnet office 2016 Sa Single Module Reg Code
2016
-
 
INTERNATIONAL BUSINESS MANAGEMENT
No.
Course Code
Title Book
Edition
Author
Note
1
IBM2702
Global Business Today ( Connect Online Access )
10
Hill
 
2
IBM4711
International Human Resource Management
7
Peter Dowling
 
3
IBM3711
International Management (Connet Online Access)
10
Luthans
 
GENERAL MANAGEMENT
No.
Course Code
Title Book
Edition
Author
Note
1
MGT 1101
Business Foundtion
12
O.C Ferrell
 
2
MGT3940
Business Research Method
-
Zikmund
 
3
MGT 4914
Enterpreneurchip
E-book
 
4
MGT2900
Management
9
Kinicki 
 
5
MGT3905
Operations Management 
13
Stevenson
 
6
MGT3901
Organization Theory and Design
-
Richard L.Daft
 
7
MGT3945
Quantitative Analysis for Management
12
Render
 
8
MGT2404
Understanding and Managing
-
George 
 

 

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