List of Textbooks: Martin de Tours School of Management and Economics

In Academic year 1/2019

ECONOMICS
No.
Course Code
Title Book
Edition
Author
Note
1
ECO 2202
Principle of Macroeconomics
8
N. Gregory Mankiw
 Contact AU Bookstore
2
ECO 2201
Principle of Microeconomics
8
Mankiw
 Contact AU Bookstore
ACCOUNTING
No.
Course Code
Title Book
Edition
Author
Note
1
ACT4646
Accounting Information System
14
Marshall Romny
 Contact AU Bookstore
2
ACT4609
Accounting Theory
-
Ahmed Riahi
 
B.R. 657.01 R481a 2004
ACT4607
ACT4608
 Advanced Accounting
Jeter, Chancy 
 B.R. 657.046 J58a 2012
ACT3641
 Auditing and Assurance Service
16 
Arew 
  B.R. 657.45 A912 2017
ACT3642
 Brink's Modern Internal Auditing
Moeller 
 B.R. 657.458 M693b 2009
ACT3623
 Cost Accounting : A Managerial Emphasis
Raiborn 
 B.R. 657.42 K55c 2013
ACT 1600
 Financial Accounting
A.Asha & A.Shanu 
 Contact AU Bookstore
ACT3607
 Financial Statement Analysis
11 
Wild 
 B.R. 657.3 S941f 2014
ACT3602 
ACT3603
 Intermediate Accounting
19 
Stice, Stice, Skausen 
 B.R. 657.044 S854i 2014
10 
ACT2620
 Managerial Accounting
2/2014 
Garrison , Noren 
 B.R. 658.1511 M266 2015
MARKETING
No.
Course Code
Title Book
Edition
Author
Note
1
MKT3102
Advertising and Promotion : An Intergrated Marketing
E-book
 B.R. 659.1 B427a 2018 ห้องสมุดมีตัวเล่ม
2
MKT4726
Advertising  Creative 
3
Altstiel
 B.R. 659.1 A469a 2013
MKT3530
 Consumer Behavior
-
Henzel
 Contact AU Bookstore 
MKT3837
Customer Ralationship Management
Francis Buttel
 B.R. 658.812 B988c 2015
MKT4855
Essentials of Marketing Research
4
Hair, Celsi
 B.R. 658.83 E78 2017
MKT3620
Global Marketing
Keegan, Green 
 Contact AU Bookstore
MKT4848
Good Works! : Marketing and Coparate
Kotler
 B.R. 658.802 K87g 2012
MKT3823
Marketing Channel
8
Rosebloom
 B.R. 658.87 R813m 2013
MKT4730
Marketing Management
15
Kotler
 B.R. 658.8 K87m 2016
10 
MKT4848
Marketing Mistakes & Successed
12 
Hartley
 B.R. 658.800973 H332m 2009
11
MKT4725
Marketing Strategy and Competitive
6
Hooley
 B.R. 658.802 H782m 2012
12
MKT4806
New Products Management
11
Crawford
 B.R. 658.575 C899n 2015
13
MKT3629
Pricing Strategy
-
Tim J.Smith
 658.816 S662p 2012 (ทั่วไป)
14
MKT2280
Principle of Marketing
17
Phillip Kotler
 658.8 K87p 2018  ISBN ไม่ตรงกับห้องสมุด9789352865611
15
MKT3628
Public Relations 
11
Dennis L. Wilcox
 B.R. 659.2 W667p 2015
16
MKT3515
Purchasing & Supply Chain Management
3
W.C.Benton
 Contact AU Bookstore
17
MKT3803
Retail Management
10
Levy, Weitz
 Contact AU Bookstore
18
MKT4809
Service Marketing
7
Zeithaml
 B.R. 658.8 Z48s 2018
19
MKT4806
Strategic Brand Management
4
Kotler
 B.R. 658.827 K27s 2013
MANAGEMENT INFORMATION SYSTEMS
No.
Course Code
Title Book
Edition
Author
Note
1
BIS 3587
E-Commerce 2018
2018
Kenneth C.L
 Contact AU Bookstore
2
BIS 3588
Management Information Systems
15
Laudon
 Contact AU Bookstore
3
MIS 2111
Management Information Systems
E-book 
 Contact AU Bookstore
4
MIS 1221
Simnet office 2016 Sa Single Module Reg Code
2016
-
 Contact AU Bookstore
INTERNATIONAL BUSINESS MANAGEMENT
No.
Course Code
Title Book
Edition
Author
Note
1
IBM2702
Global Business Today ( Connect Online Access )
10
Hill
 Contact AU Bookstore
2
IBM4711
International Human Resource Management
7
Peter Dowling
 Contact AU Bookstore 
3
IBM3711
International Management (Connet Online Access)
10
Luthans
 Contact AU Bookstore
GENERAL MANAGEMENT
No.
Course Code
Title Book
Edition
Author
Note
1
MGT 1101
Business Foundtion
12
O.C Ferrell
 Contact AU Bookstore
2
MGT3940
Business Research Method
-
Zikmund
 B.R.658.403072 B979 2013
3
MGT 4914
Enterpreneurchip
E-book
 Contact AU Bookstore
4
MGT2900
Management
9
Kinicki 
 Contact AU Bookstore
5
MGT3905
Operations Management 
13
Stevenson
 Contact AU Bookstore
6
MGT3901
Organization Theory and Design
-
Richard L.Daft
 B.R. 658.4 D124o 2004 (8th ed.)
7
MGT3945
Quantitative Analysis for Management
12
Render
 B.R. 658.403 Q1 2015
8
MGT2404
Understanding and Managing
-
George 
 Contact AU Bookstore

 

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