Martin de Tours School of Management and Economics

List of Books Reserved 

No.
Call No.
Title
Copy
1
B.R. 333.70973 H662m 1988
The market, energy, and the environment /  Lawrence Gregory Hines
1
2
B.R. 621.392 H417c 1998
Computer architecture and organization /  John P. Hayes
2
3
B.R. 368.0068 S192 1998
Sample policies for CPCU 1 /  American Institute for CPCU
1
4
B.R. 332.6324 B877r 2000
Real estate investment:  a capital market approach /  Gerald R. Brown
1
5
B.R. 368.10076 P965 1994
Introduction to property and liability insurance:  intro course guide.
2
6
B.R. 004.6 F553b 2002
Business data communications and networking /  Jerry Fitzgerald
3
7
B.R. 658.5 S864s 2001
Strategic logistics management /  James R. Stock
4
8
B.R. 005.74 M143m 2002
Modern database management /  Jeffrey A. Hoffer
2
9
B.R. 338.1 C889a 2001
Agricultural economics and agribusiness /  Gail L. Cramer, Clarence W. Jensen, Douglas D. Southgate, Jr.
4
10
B.R. 658.4012 T468s 2003
Strategic management:  concepts and cases /  Arthur A. Thomson, Jr.
3
11
B.R. 659.111 S623a 2002
Advertising media planning /  Jack Zanville Sissors
6
12
B.R. 333.3320941 B347i 2002
The income approach to property valuation /  Andrew Baum
1
13
B.R. 519.024332 W337q 2002
Quantitative methods in finance /  Terry J. Watsham
4
14
B.R. 368.0076 E78 2003
Essentials of business insurance:  LUTC 251 workbook.
1
15
B.R. 368.007 E78 2003
Essentials of business insurance:  FA 251 course guide.
1
16
B.R. 658.4038 O99m 2004
Management information systems /  Effy Oz
3
17
B.R. 657.42 B249c 2003
Cost accounting:  traditions and innovations /  Jesse T. Barfield
3
18
B.R. 332.1 T458m 2006
Money, banking, and financial markets /  Lloyd B. Thomas
5
19
B.R. 332.6 R362i 2006
Investments /  Frank K. Reilly
3
20
658.403 R397q 2006
Quantitative analysis for management /  Barry Render, Ralph M. Stair, Michael E. Hanna
1
21
B.R. 158.5 F535g 1991
Getting to yes:  negotiating agreement without giving in /  Roger Fisher
2
22
B.R. 388 B246m 2006
Management of transportation /  Edward J. Bardi
2
23
B.R. 658.7 I65s 2005
Supply chain collaboration:  how to implement CPFR and other best collaborative practices /  Ronald K. Ireland
2
24
B.R. 332.10973 R795m 2006
Money and capital markets:  financial institutions and instruments in a global marketplace /  Peter S. Rose
4
25
B.R. 659.113 P228a 2006
Advertising campaign strategy:  a guide to marketing communication plans /  Donald E. Parente
4
26
B.R. 658.802 M398m 2002
The marketing game!:  with student CD-ROM /  Charlotte H. Mason
3
27
B.R. 332.6 G536f 2008
Fundamentals of investing /  Lawrence J. Gitman, Michael D. Joehnk
1
28
B.R. 330.0151 C532f 2005
Fundamental methods of mathematical economics /  Alpha C. Chiang
3
29
B.R. 332.1068 M135m 2006
Management of banking /  S. Scott MacDonald
3
30
B.R. 657.01 R481a 2004
Accounting theory /  Ahmed Riahi-Belkaoui
3
31
B.R. 005.133 S798i 2004
Information systems programming with Java /  Andrew C. Staugaard
3
32
B.R. 300.2855369 C652s 2007
SPSS version 14.0 for Windows:  analysis without anguish /  Sheridan J. Coakes
3
33
B.R. 658.87 R437 2004
Retail strategy:  the view from the bridge.
1
34
B.R. 658.15224 S657e 2004
Entrepreneurial finance /  Richard L. Smith
2
35
B.R. 330 R738i 2008
Introduction to economic reasoning /  William D. Rohlf
2
36
B.R. 658.7 W815p 2009
Principles of supply chain management:  a balanced approach /  Joel D. Wisner
2
37
B.R. 158.7 V316m 2008
MGT 2404 managerial psychology /  Parvathy Varma ; Assumption University Department of Management
6
38
B.R. 339 W732m 2008
Macroeconomics /  Stephen D. Williamson
2
39
B.R. 330.015195 G969b 2003
Basic econometrics /  Damodar N. Gujarati
2
40
B.R. 657.3 W668f 2009
Financial statement analysis /  John J. Wild
3
41
B.R. 150 P729i 2005
Introduction to psychology /  Rod Plotnik
3
42
B.R. 647.94068 K16s 2007
Services management:  the new paradigm in hospitality /  Jay A. Kandampully
3
43
B.R. 657.458 M693b 2009
Brink's modern internal auditing:  a common body of knowledge /  Robert R. Moeller
2
44
B.R. 332.6 M266 2007
Managing investment portfolios:  a dynamic process /  John L. Maginn ... [et al.]
2
45
B.R. 332.6 Ma266 2007
Managing investment portfolios workbook:  a dynamic process /  John L. Maginn ... [et al.]
2
46
B.R. 332.6323 F121f 2007
Fixed income analysis /  Frank J. Fabozzi
1
47
B.R. 338.4791 G595t 2009
Tourism:  principles, practices, philosophies /  Charles R. Goeldner
2
48
B.R. 658.54 F866n 2009
Niebel’s methods, standards, and work design /  Andris Freivalds
2
49
B.R. 332.6015195 Q1 2007
Quantitative investment analysis /  Richard A. DeFusco ... [et al.]
1
50
B.R. 332.1068 S257f 2008
Financial institutions management :  a risk management approach /  Anthony Saunders
1
51
B.R. 382 C381w 2007
World trade and payments:  an introduction /  Richard E. Caves
2
52
B.R. 658.8 G841m 2010
Marketing /  Dhruv Grewal
6
53
B.R. 658.82 S556i 2010
Integrated marketing communications in advertising and promotion /  Terence A. Shimp
3
54
B.R. 004.22 S782c 2010
Computer organization and architecture:  designing for performance /  William Stallings
2
55
B.R. 331 M129c 2010
Contemporary labor economics /  Campbell R. McConnell
2
56
B.R. 651.7 L815b 2010
Business and administrative communication /  Kitty O. Locker
3
57
B.R. 657 W547f 2011
Financial accounting:  2010 IFRS update /  Jerry J. Weygandt
3
58
B.R. 658.81 C947s 2010
Sales management:  concepts and cases /  William L. Cron
3
59
B.R. 658.4038011 S398m 2010
Managing information technology projects /  Kathy Schwalbe
2
60
B.R. 658.8002854678 I61 2009
Internet marketing:  strategy, implementation and practice /  Dave Chaffey et al.
1
61
B.R. 658.8 Z48s 2009
Services marketing:  integrating customer focus across the firm /  Valarie A. Zeithaml
2
62
B.R. 332.63221 E64 2010
Equity asset valuation /  Jerald E. Pinto ... [et al.]
2
63
B.R. 515 B261c 2011
Calculus for business, economics, life sciences, and social sciences /  Raymond A. Barnett
2
64
B.R. 658.5 S848o 2010
Operations management:  an Asian perspective /  William J. Stevenson
3
65
B.R. 658.8 K87m 2010
Marketing 3.0 :  from products to customers to the human spirit /  Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
1
66
B.R. 658.87 M266 2006
Management of retail buying /  R. Patrick Cash et al.
1
67
B.R. 658.11 B199e 2011
Entrepreneurship:  a small business approach /  Charles E. Bamford
2
68
B.R. 658.11 B993t 2011
Technology ventures:  from idea to enterprise /  Thomas H. Byers
2
69
B.R. 394.26068 M123e 2010
Event management :  an Asian perspective/  Glenn McCartney
6
70
B.R. 332.6 B667i 2011
Investments and portfolio management /  Zvi Bodie, Alex Kane, Alan J. Marcus
2
71
B.R. 658.18 M829m 2011
Managing cultural differences:  global leadership strategies for cross-cultural business success /  Robert T. Moran
2
72
B.R. 658.3 H741i 2010
International and comparative human resource management /  Graham Hollinshead
1
73
B.R. 658.403 R397q 2012
Quantitative analysis for management.
1
74
B.R. 647.94068 O41s 2011
Strategic management for hospitality and tourism /  Fevzi Okumus
2
75
B.R. 332.632 H913o 2012
Options, futures, and other derivatives /  John C. Hull
2
76
B.R. 338.5 C683m 2010
Microeconomics /  David C. Colander
5
77
B.R. 658.049 P224s 2011
Strategic international management /  Praveen Parboteeah
2
78
B.R. 658.4012 E19 2010
Economics of strategy /  David Besanko et al.
1
79
B.R. 368 R381p 2011
Principles of risk management and insurance /  George E. Rejda
2
80
B.R. 658.049 W668i 2010
International business :  the challenges of globalization /  John J. Wild
3
81
B.R. 658.154 P485c 2002
Capital budgeting:  theory and practice /  Pamela P. Peterson
2
82
B.R. 332.6 M689 2011
Modern portfolio theory and investment analysis /  Edwin J. Elton et al.
2
83
B.R. 658.72 B478p 2010
Purchasing and supply chain management /  W. C. Benton
2
84
B.R. 659.1 A244 2012
Advertising and promotions:  an integrated brand approach /  Richard J. Semenik et al.
2
85
B.R. 004 D611 2012
Discovering computers:  your interactive guide to the digital world; : complete /  Gary B. Shelly et al.
3
86
B.R. 330.024658 M148e 2011
Economics for managers /  James R. McGuigan
2
87
B.R. 658.4012 I65m 2013
The management of strategy :  concepts and cases /  R. Duane Ireland, Robert E. Hoskisson, and Michael A. Hitt
2
88
B.R. 657 G745a 2012
Auditing /  Audrey A. Gramling, Larry E. Rittenberg and Karla M. Johnstone
2
89
B.R. 657.046 J58a 2012
Advanced accounting /  Debra C. Jeter, Paul K. Chaney
2
90
B.R. 658.3 D457h 2012
Human resource development /  Randy L. DeSimone, Jon M. Werner
2
91
B.R. 332.6323 F121b 2013
Bond markets, analysis, and strategies /  Frank J. Fabozzi
3
92
B.R. 658.4013 E92q 2011
Quality management, organization, and strategy /  James R. Evans
2
93
B.R. 658.83 M249m 2010
Marketing research:  an applied orientation /  Naresh K. Malhotra
2
94
B.R. 658.8342 S689c 2013
Consumer behavior :  buying, having, and being /  Michael R. Solomon
2
95
B.R. 658.83420973 H393c 2013
Consumer behavior :  building marketing strategy /  Del I. Hawkins, David L. Mothersbaugh
1
96
B.R. 658.1511 M266 2012
Managerial accounting :  an Asian perspective /  Ray H. Garrison ...[et al.]
3
97
B.R. 657 S854i 2012
Intermediate financial accounting /  Earl K. Stice, James D. Stice
2
98
B.R. 658.1599 M183i 2012
International corporate finance /  Jeff Madura
2
99
B.R. 647.95068 N714m 2010
Management of food and beverage operations /  Jack D. Ninemeier
3
100
B.R. 658 P947b 2012
Business foundation /  William M. Pride, Robert J. Hughes, Jack R. Kapoor
6
101
B.R. 647.94068 B278i 2012
Introduction to the Hospitality Industry /  Clayton W. Barrows, Tom Powers, Dennis Reynolds
2
102
B.R. 658.8 Z48s 2013
Services marketing :  integrating customer focus across the firm /  Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
6
103
B.R. 658.5 M978c 2011
Contemporary logistics /  Paul R. Murphy, Jr., Donald F. Wood
2
104
B.R. 657 W547f 2013
Financial accounting /  Jerry J. Weygandt, Paul D. Kimmel, Donald E. Kieso
3
105
B.R. 338.4791 G595t 2012
Tourism :  principles, practices, philosophies /  Charles R. Goeldner and J. R. Brent Ritchie
3
106
B.R. 658.45 M266 2012
Managerial communication /  Martin De Tours School of Management and Economics Assumption University
3
107
B.R. 659 P937e 2012
Event marketing :  how to successfully promote events, festivals, conventions, and expositions /  C. A. Preston
6
108
B.R. 004.21 K33s 2014
System analysis and design /  Kenneth E. Kendal, Julie E. Kendall
3
109
B.R. 658.4012 R845s 2013
Strategic management :  concepts /  Frank T. Rothaermel
6
110
B.R. 658.8342 K18c 2011
Consumer behavior :  science and practice /  Frank R. Kardes, Thomas W. Cline, Maria L. Cronley
4
111
B.R. 338.5 M129m 2012
Microeconomics :  principles, problems, and policies /  Campbell R. McConnell, Stanley L. Brue, Sean M. Flynn
4
112
B.R. 658.87 R813m 2013
Marketing channels :  a management view /  Bert Rosenbloom
6
113
B.R. 658.4038 S398i 2014
Information technology project management /  Kathy Schwalbe
6
114
B.R. 658.802 K87g 2012
Good works! :  marketing and corporate initiatives that build a better world...and the bottom line /  Philip Kotler, David Hessekiel & Nancy R. Lee
6
115
B.R. 658.4012 E19 2013
Economics of strategy /  David Besanko ... [et al.]
6
116
B.R. 658 K55m 2013
Management :  a practical introduction /  Angelo Kinicki, Brian K. Williams
6
117
B.R. 658.8 P957 2013
Principles of marketing =  หลักการตลาด
6
118
B.R. 650.072 A523h 2013
Handbook of resarch methodology in international business /  Amonrat Thoumrungroje
6
119
B.R. 746.920688 J14m 2009
Mastering fashion marketing /  Tim Jackson and David Shaw
6
120
B.R. 382 T377e 2013
Export import practices :  Asean focus /  Hla Theingi
6
121
B.R. 659.1 A469a 2013
Advertising creative :  strategy, copy, design /  Tom Altstiel, Jean Grow
6
122
B.R. 658.403072 B979 2013
Business research methods /  William G. Zikmund ... [et al.]
6
123
B.R. 339 M278m 2013
Macroeconomics /  N. Gregory Mankiw
6
124
B.R. 657.044 S854i 2014
Intermediate accounting /  James D. Stice, Earl K. Stice
6
125
B.R. 647.940688 K87m 2014
Marketing for hospitality and tourism /  Philip Kotler, John T. Bowen and James C. Makens
6
126
B.R. 657.42 R149c 2011
Cost accounting principles /  Cecily A. Raiborn, Michael R. Kinney
6
127
B.R. 658.5 S848o 2014
Operations management /  William J. Stevenson, Sum Chee Chuong
5
128
B.R. 658.848 K26g 2014
Global marketing management /  Warren J. Keegan, with Elyse Arno Brill
6
129
B.R. 658.15 T619f 2014
Financial management :  principles and applications /  Sheridan Titman, Arthur Keown J., John D. Martin
6
130
B.R. 338.5024658 B357m 2013
Managerial economics and business strategy /  Michael R. Baye and Jeffrey T. Prince
6
131
B.R. 658.802 H784m 2012
Marketing strategy & competitive positioning /  Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud
6
132
B.R. 658.15 F491 2014
Financial management:  theory and practice /  Annie Koh ...[et al.]
5
133
B.R. 658.827 K29s 2013
Strategic brand management :  building, measuring, and managing brand equity /  Kevin Lane Keller
2
134
B.R. 338.5 S675m 2012
Microeconomic theory :  basic principles and extensions /  Christopher Snyder, Walter Nicholson
6
135
B.R. 658.8342 B632c 2012
Consumer behavior /  Roger D. Blackwell, Paul W. Miniard, James F. Engel
6
136
B.R. 658.404 P659p 2013
Project management :  achieving competitive advantage /  Jeffrey K. Pinto
6
137
B.R. 658.452 R964g 2014
Guide to presentations /  Lynn Russell, Mary Munter
6
138
B.R. 330 L716p 2010
Principles & applications of economics /  Marc Lieberman, Robert E. Hall
6
139
B.R. 658.83 E78 2013
Essentials of marketing research /  Joseph F. Hair, Jr. ... [et al.]
6
140
B.R. 332.6 R362a 2012
Analysis of investments & management of portfolios /  Frank K. Reilly and Keith C. Brown
4
141
B.R. 332.63221 Eq64 2010
Equity asset valuation workbook /  Jerald E. Pinto ... [et al.]
1
142
B.R. 657.3 I61 2012
International financial statement analysis /  Thomas R. Robinson ... [et al.]
5
143
B.R. 658.87 L668r 2014
Retailing management /  Michael Levy, Barton A. Weitz, Dhruv Grewal
6
144
B.R. 658.575 C899n 2015
New products management /  Merle Crawford, Anthony Di Benedetto
6
145
B.R. 336.73 R813p 2014
Public finance /  Harvey S. Rosen, Ted Gayer, Abdulkadir Civan
6
146
B.R. 658.404 L334p 2014
Project management:  the managerial process /  Erik W. Larson, Clifford F. Gray
6
147
B.R. 657.3 S941f 2014
Financial statement analysis /  K. R. Subramayam
6
148
B.R. 658.15 C782f 2014
Financial theory and corporate policy /  Thomas E. Copeland, J. Fred Weston, Kuldeep Shastri
6
149
B.R. 647.94068 K16s 2014
Services management /  Jay Kandampully
4
150
B.R. 339 P247m 2014
Macroeconomics /  Michael Parkin
6
151
B.R. 658.403 Q1 2015
Quantitative analysis for management /  Barry Render... [et.al.]
6
152
B.R. 332.1 A754f 2014
The Financial Times guide to banking /  Glen Arnold
6
153
B.R. 658.40355 H241b 2014
Business forecasting /  John E. Hanke, Dean W. Wichern
4
154
B.R. 658.15 P156b 2013
Business analysis and valuation /  Krishna G. Palepu, Paul M. Healy and Erik Peek
6
155
B.R. 659.1 B427a 2015
Advertising and promotion:  an integrated marketing communications perspective /  George E. Belch and Michael A. Belch
6
156
B.R. 658.1511 M266 2015
Managerial accounting /  Ray H. Garrison ...[et. al.]
6
157
B.R. 658.15 G536p 2015
Principles of managerial finance /  Lawrence J. Gitman and Chad J. Zutter
6
158
B.R. 658.800973 H332m 2014
Marketing mistakes and successes /  Robert F. Hartley and Cindy Claycomb
6
159
B.R. 657.0285 R766a 2015
Accounting information systems /  Marshall B. Romney and Paul J. Steinbart
6
160
B.R. 658.816 N149s 2014
The strategy and tactics of pricing :  a guide to growing more profitably /  Thomas T. Nagle, John E. Hogan and Joseph Zale
6
161
B.R. 658.3 H918 2015
Human resource management :  gaining a competitive advantage /  Raymond A. Noe ... [et al.]
6
162
B.R. 332.6 M689 2014
Modern portfolio theory and investment analysis /  Edwin J. Elton ... [et. al]
2
163
B.R. 658.15 B855i 2013
Intermediate financial management /  Eugene F. Brigham and Phillip R. Daves
2
164
B.R. 658.155 C466s 2015
Simple tools and techniques for enterprise risk management /  Robert J. Chapman
2
165
B.R. 658.8 K87p 2016
Principles of marketing /  Philip Kotler and Gary Armstrong
6
166
B.R. 658.4038 L372m 2016
Management information systems:  managing the digital firm /  Kenneth C. Laudon and Jane P. Laudon
6
167
B.R. 658.8 K87m 2016
Marketing management /  Philip Kotler and Kevin Lane Keller
6
168
B.R. 332.1068 B218 2014
Bank management:  a decision-making perspective /  Timothy W. Koch ... [et al.]
6
169
B.R. 658.562 E92m 2014
Managing for quality and performance excellence /  James R. Evans and William M. Lindsay
6
170
B.R. 658.4038011 B197b 2016
Business driven information systems /  Paige Baltzan
4
171
B.R. 658.8342 S689c 2015
Consumer behavior:  buying, having, and being /  Michael R. Solomon
6
172
B.R. 658.72 J68p 2015
Purchasing and supply management /  P. Fraser Johnson and Anna E. Flynn
4
173
B.R. 658 K55m 2016
Management:  a practical introduction /  Angelo Kinicki and Brian K. Williams
6
174
B.R. 339 C337p 2014
Principles of macroeconomics /  Karl E. Case, Ray C. fair and Sharon M. Oster
6
175
B.R. 658.872 C433d 2015
Digital business and e-commerce management /  Dave Chaffey
1
176
B.R. 658.83 M345 2016
Marketing metrics:  the manager's guide to measuring marketing performance /  Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein
2
177
B.R. 658.049 L973i 2015
International management:  culture, strategy, and behavior /  Fred Luthans and  Jonathan P. Doh
5
178
B.R. 332.72 B889r 2016
Real estate finance and investments /  William B. Brueggeman and Jeffrey D. Fisher
5
179
B.R. 658 P947f 2014
Foundations of business /  William M. Pride, Robert J. Hughes and Jack R. Kapoor
5
180
B.R. 658.4012 E96 2014
Exploring strategy /  Gerry Johnson ...[et al.]
5
181
B.R. 363.7 E57e 2016
Environmental science:  a study of interrelationships /  Eldon D. Enger and Bradley F. Smith
5
182
B.R. 658.812 B988c 2015
Customer relationship management:  concepts and technologies /  Francis Buttle and Stan Maklan
5
183
B.R. 659.2 W667p 2015
Public relations:  strategies and tactics /  Dennis L. Wilcox, Glen T. Cameron and Bryan H. Reber
5
184
B.R. 332 M678e 2016
The economics of money, banking, and financial markets /  Frederic S. Mishkin
5
185
B.R. 658.1502855369 M468f 2012
Financial analysis with Microsoft Excel /  Timothy R. Mayes and Todd M. Shank
5
186
B.R. 658.8 L911s 2011
Services marketing:  people, technology, strategy /  Christopher Lovelock and Jochen Wirtz
5
187
B.R. 657.45 A681a 2014
Auditing and assurance services:  an integrated approach /  Alvin A. Arens, Randal J. Elder and Mark S. Beasley
5
188
B.R. 658.848 K26g 2017
Global marketing /  Warren J. Keegan and Mark C. Green
5
189
B.R. 658.049 H645g 2016
Global business today /  Charles W. L. Hill and G. Tomas M. Hult
5
190
B.R. 658.872 L372e 2017
E-Commerce:  business, technology, society /  Kenneth C. Laudon and Carol Guercio Traver
5
191
B.R. 657 F491 2014
Financial accounting:  international financial reporting standards /  Walter T. Harrison ... [et. al.]
5
192
B.R. 657.42 K55c 2013
Cost accounting:  foundations and evolutions /  Michael R. Kinney and Cecily A. Raiborn
5
193
657.42 H816c 2015
Cost accounting:  a managerial emphasis /  Charles T. Horngren, Srikant M. Datar and Madhav V. Rajan
5
194
B.R. 657.45 A912 2017
Auditing and assurance services:  an integrated approach /  Alvin A. Arens ... [et.al.]
5
195
B.R. 658.45 C268b 2018
Business communication:  developing leaders for a networked world /  Peter W. Cardon
5
196
B.R. 658.049 D431i 2017
International management:  managing across borders and cultures; text and cases /  Helen Deresky
5
197
B.R. 658.802 M345 2017
Marketing strategy & competitive positioning /  Graham Hooley... [et al.]
5
198
B.R. 647.94068 W181i 2017
Introduction to hospitality /  John R. Walker
5
199
B.R. 659.1 B427a 2018
Advertising and promotion:  an integrated marketing communications perspective /  George E. Belch and Michael A. Belch
5
200
B.R. 658.049 H645g 2018
Global business today /  Charles W. L. Hill and G. Tomas M. Hult
5
201
B.R. 658 K55m 2018
Management:  a practical introduction /  Angelo Kinicki and Brian K. Williams
5
202
B.R. 658.8342 S689c 2018
Consumer behavior:  buying, having, and being /  Michael R. Solomon
4
203
B.R. 658.83 E78 2017
Essentials of marketing research /  Joseph F. Hair, Jr. ... [et al.]
5
204
B.R. 658.8 Z48s 2018
Services marketing:  integrating customer focus across the firm /  Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler
4
205
B.R. 658.3 H918 2017
Human resource management:  gaining a competitive advantage /  Raymond A. Noe ... [et al.]
5
Total
773