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E-Books in Thai Language   ก - ฮ 

 

A Beautiful Seashell

By: Bornstein, Ruth
Published in: 2005,eBook Collection (EBSCOhost)

 

A Beginner's Guide to Copy Cataloging on OCLC/PRISM

By: Schultz, Lois Massengale
Published in: 1995,eBook Collection (EBSCOhost)

 

 

A Beginner's Guide to Mass Spectral Interpretation

By: Lee, Terrence A.
Published in: 1998,eBook Collection (EBSCOhost)

 

A Beginner's Guide to Structural Equation Modeling

By: Schumacker, Randall E.;Lomax, Richard G.
Published in: 2004,eBook Collection (EBSCOhost)

 

 

A Blueprint for Corporate Governance : Strategy, Accountability, and the Preservation of Shareholder Value

By: Fred Kaen
Published in: 2003,eBook Collection (EBSCOhost)

   
   

Blind Spots, Biases, and Other Pathologies in the Boardroom

Merchant, Kenneth A.; Pick, Katharina
Business Expert Press , 2010 ; English ; 163 Pages

In this book we show how seemingly ideal boards, those with “best practice” size, composition, and structure, can still fail to provide good governance simply because they fall victim to problems inherent in all groups. While having groups of board members provide corporate oversight is probably necessary, and even advantageous in some respects, groups have a dark side too. Tendencies that occur in group behavior can destroy or obscure the talents even of highly intelligent, energetic, and well-intended individuals, causing collective blind spots, biases, and inefficiencies that can render boards ineffective. Groups often perceive risks differently from the way individual group members do and collectively fail to see problems where they really exist.

   

Born Global Firms: A New International Enterprise

Cavusgil, S. Tamer; Knight, Gary
Business Expert Press , 2009 ; English ; 138 Pages

This book describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these “Born Global” firms achieve substantial international sales from an early stage in their development. They internationalize rapidly—the period from domestic establishment to initial foreign market entry is often three or fewer years.

   

Breakeven Analysis: The Definitive Guide to Cost-Volume-Profit Analysis

Cafferky, Michael E.; Wentworth, Jon
Business Expert Press , 2010 ; English ; 171 Pages

This book explains the vocabulary of cost-volume-profit (breakeven) analysis (CVP), explores the breadth of applications of CVP, and illustrates the use of CVP concepts in a broad range of management and marketing scenarios. The book examines the proper identification of a “unit”, the various formulations of breakeven, profit planning using the breakeven formulas, and the application of CVP in sensitivity analysis.

   

Building Strategy and Performance Through Time: The Critical Path

Warren, Kim
Business Expert Press , 2009 ; English ; 149 Pages

This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future. Existing strategy tools are no longer enough as they do not explain how to deliver your strategy powerfully over a sustained period.

   

Business Plan Project: A Step-by-Step Guide to Writing a Business Plan

Sellars, David
Business Expert Press , 2009 ; English ; 121 Pages

Business Plan Project provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are MBA-level college students, entrepreneurs, consultants, and college instructors or corporate trainers. Business Plan Project can be used in over 10 college-level courses.

 

Business planning and entrepreneurship: an accounting approach / Michael Kraten

Kraten, Michael
Business Expert Press , 2010 ; English ; 179 Pages

An organizational strategy and business plan may begin with an engaging product or service concept. It may end with a creative investment funding strategy. But at its heart, its very core, a business plan must address the fundamental operating principles of management accounting from a pragmatic “nuts and bolts” perspective.

 

A Branded World : Adventures in Public Relations and the Creation of Superbrands

By: Michael Levine
Published in: 2003,eBook Collection (EBSCOhost)