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E-Books in Thai Language   ก - ฮ   

 
   

A Strategic and Tactical Approach to Global Business Ethics

Beer, Lawrence A.
Business Expert Press , 2010 ; English ; 264 Pages

In the modern era of globalization Multi-National Corporations (MNCs) have expanded their operational reach to the far corners of the world to a degree and scope never before encountered. Their activities across the global supply chain, both vertically and horizontally, touch numerous societies. Their influential impact is larger than ever before and is growing. One of the key issues facing MNC senior executives at the home office, and trickling down to embedded managers abroad, is moral decision making via the construction of a code of ethics that can universally be applied.

   

Sales Technology: Making the Most of Your Investment

Panagopoulos, Nikolaos G.
Business Expert Press , 2010 ; English ; 194 Pages

This book is concerned with how executives can effectively manage a complex and costly sales technology initiative in order to get the most out of it. In particular, it begins by providing the reader with a detailed discussion on the various technologies that are being used by sales organizations. It then examines the factors that can lead to effective sales technology implementation and the pathways from using the system to salesperson performance. Next, it offers several methods that executives can use to calculate the performance impacts of such investments.

   

Sales and Market Forecasting for Entrepreneurs

Berry, Tim
Business Expert Press , 2010 ; English ; 147 Pages

Don't think you're not qualified, or that forecasting is a matter of graduate training in statistics. This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better. While it goes through some of the more sophisticated techniques as well, its focus is on what people really use. The book includes cases, stories, examples, and real experience. Methodologies include customer poll, market share model, chain method, product life cycle, idea adoption, idea contagion, strategic interactive model, moving averages, weighting moving average, exponential smoothing, regression, and correlation. This is a book you'll use to run your business better.

   

Starting Your Business

Dunung, Sanjyot P.
Business Expert Press , 2010 ; English ; 108 Pages

In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. Starting Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant “tales from the trenches” to help entrepreneurs tackle common concerns and obstacles.

   

Strategic Planning: Fundamentals for Small Business

May, Gary L.
Business Expert Press , 2010 ; English ; 89 Pages

This book explains how small-business owners and managers can use strategic planning to gain a competitive edge, earn higher profits, and increase personal satisfaction. Here is the mantra for the small business person that is the theme of this book: Be focused, be different, and be better. May provides simple models and practical illustrations to guide the small-business planning team through the basics of the strategic-planning process. With strategic planning, you can control your destiny and guide your business toward profitable achievement of your vision.

   

Succeeding at the Top: A Self-Paced Workbook for Newly Appointed CEOs and Executives

Liebowitz, Bernard
Business Expert Press , 2010 ; English ; 109 Pages

This workbook is designed for CEOs, Executives and Senior Managers who have been assigned to a new position with sufficient authority, if not a mandate, to enact change in the organization. Even in situations where there is no overt instruction to effect change, the New Executive is expected to improve the situation, which in fact means to change things. It is expected of him or her, wittingly or unwittingly. However, the high failure rate of New Executives can be explained either by a too-rapid rush to change, or, its opposite–waiting until it’s too late.

   

Sustainability Reporting: Managing for Wealth and Corporate Health

White, Gwendolen B.
Business Expert Press , 2009 ; English ; 163 Pages

Environmental and sustainability reporting involves nonfinancial and financial indicators of an organization’s impact on environmental, economic, and social dimensions of their operations. As stakeholders (e.g., investors, consumers, governments, donors, employees) of organizations demand more transparency from profit and not-for-profit entities, environmental and sustainability reporting is a means to address this demand. Public interest in the environmental and social impacts of corporations began in the 1960s and 1970s.

   

Sustainable Business: An Executive’s Primer

Landrum, Nancy E.; Sandra Edwards
Business Expert Press , 2009 ; English ; 207 Pages

Sustainable (and green) business seems to have become mainstream practically overnight. This growth in interest in sustainable business practices stems from changing societal expectations and a growing awareness that sustainability creates a win-win situation for the business and humanity alike. Sustainable Business: An Executive’s Primer is a brief introduction to sustainability as it applies to business. This book will offer an overview of how sustainability is applied throughout the organization.

   

The Small Business Controller

Hanson, Richard O.
Business Expert Press , 2009 ; English ; 141 Pages

This book describes the role of the controller in a nonpublic company (small business), and provides a detailed “how to” guidance of the various duties and responsibilities the controller of a nonpublic company may be required to assume. It describes the functions many small business controllers usually perform. The audience for this portfolio is new controllers for small business and/or those aspiring to become controllers. This book may be utilized in both undergraduate and graduate levels where courses in Controllership are offered.