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E-Books in Thai Language   ก - ฮ   

 

 

 

The Cambridge Handbook of Copyright Limitations and Exceptions

Edited by Shyamkrishna BalganeshUniversity of Pennsylvania Law School, Ng-Loy Wee LoonNational University of Singapore School of Law, Haochen SunUniversity of Hong Kong Faculty of Law

   

Conducting Market Research for International Business

Cavusgil, S. Tamer; Knight, Gary; Riesenberger, John; Yaprak, Attila
Business Expert Press , 2009 ; English ; 127 Pages

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face. This book is a guide to understanding how to develop new marketing opportunities abroad; one of the most demanding yet rewarding economic activities. It is a comprehensive, yet easily understood, treatment of the research issues that you face when contemplating foreign market entry. It takes you from the initial step of initiating an international research project all the way through sampling and analyzing data and making your first moves.

   

Conscious Branding

Funk, David; Levis, Anne Marie
Business Expert Press , 2009 ; English ; 144 Pages

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map™, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do.

   

Corporate Investment Decisions: Principles and Practice

Pogue, Michael
Business Expert Press , 2010 ; English ; 196 Pages

This book is intended for both practising managers who require a thorough knowledge of the principles of making investment decisions in the real world and for students undertaking financial courses whether at undergraduate, MBA or professional levels. The subject matter encompasses relevant aspects of the investment decision varying from a basic introduction to the appraisal techniques available to placing investment decisions within a strategic context and coverage of recent developments including real options, value at risk and environmental investments.