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E-Books in Thai Language   ก - ฮ   

 
 

A Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation

Stacks, Don W.; Michaelson, David
Business Expert Press , 2010 ; English ; 241 Pages

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluated. Both Drs. Stacks and Michaelson are members of that Commission and have been in the forefront of taking public relations research, measurement, and evaluation to the next level. This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

 

 

A Primer on Corporate Governance

De Kluyver, Cornelis A.
Business Expert Press , 2009 ; English ; 256 Pages

This book is a primer on corporate governance for executives. It is designed to guide you to become an effective participant by discussing corporate governance from both a macro- and micro-perspective.

 

 

A Primer on Negotiating Corporate Purchase Contracts

Penfield, Patrick C.
Business Expert Press , 2010 ; English ; 72 Pages

In today’s world everyone is looking for cost reduction opportunities. The main opportunity to reduce costs is through negotiations with suppliers. Many companies struggle with the “methodology” in order to prepare for a negotiation. This book was written to help buyers develop a road map to negotiation success. Planning for a negotiation is an important skill set that can impact the bottom line and help your company save money. The process within this book has saved companies millions of dollars!

 

 

Positive Management: Increasing Employee Productivity

Walters, Jack H.
Business Expert Press , 2010 ; English ; 144 Pages

Positive management (PM) motivates employees, increases productivity, and accomplishes important organizational goals by creating positive and upbeat relationships with employees. A mythology has arisen in American business that being "tough" and unreasonable are keys to extracting high productivity from employees. But profound demographic and cultural changes are suggesting just the opposite.

 

 

Process Mapping and Management

Conger, Sue
Business Expert Press , 2011 ; English ; 486 Pages

As the economy moves toward a services orientation, companies are struggling with how to improve their offerings. Process management is a key component of the services that companies provide. This book has three main parts: mapping, improvement, and error-proofing and metrics. In the first part--mapping--the reader will learn how to map a process so that the map is immediately understandable for identifying the roles, work steps, and automation support used in process delivery. The second part--improvement--provides a series of techniques for defining, prioritizing, and analyzing problems from several perspectives. The first perspective is called "leaning," and its purpose is to remove waste from an existing process. The second perspective is "cleaning," during which the remaining steps following leaning are analyzed for possible improvement. The third perspective is "greening," which explores opportunities and trade-offs for outsourcing, coproduction, and environmental improvements related to the process. The final third of the book--error-proofing and metrics--presents several techniques for ensuring risk mitigation for the new process and for measuring changes that define their impacts, and illustrates a method for proposing changes to executives in a "case for change." Overall, the book provides a blueprint of how to develop a discipline for process management that applies to any type of work.

 

 

Production Line Efficiency: A Comprehensive Guide for Managers

Shaaban, Sabry; Hudson, Sarah
Business Expert Press , 2010 ; English ; 113 Pages

This book covers the area of unpaced and unbalanced production lines. You will find an up-to-date discussion of how designing these lines can be made more efficient by taking advantage of inherent imbalance—for example, operators who work at different speeds—a concept that has traditionally been seen as an obstacle to efficient production. A series of experiments are presented to illustrate the issues involved in improving performance through production line imbalance.