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E-Books in Thai Language   ก - ฮ   

 
   

Effective Sales Force Automation and Customer Relationship Management: A Focus on Selection and Implementation

Agnihotri, Raj; Rapp, Adam A.
Business Expert Press , 2010 ; English ; 123 Pages

As we move deeper into the 21st century, Firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance. Foreseeing this changing environment, many sales organizations have begun to focus on technology-related strategies, business processes, and applications to adapt to these emerging issues.

   

Emerging Trends, Threats, and Opportunities in International Marketing: What Executives Need to Know

Czinkota, Michael R.; Ronkainen, Ilkka A.; Kotabe, Masaaki
Business Expert Press , 2010 ; English ; 402 Pages

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors. First, the landscape of the global economy changed drastically in the last decade or so. The Asian and Latin American financial crises, the further expansion of the European Union (EU), and the emergence of the BRIC (Brazil, Russia, India and China) as economic powerhouses have occurred during the this period.

   

Export Marketing Strategy: Tactics and Skills That Work

Zou, Shaoming; Kim, Daekwon; Cavusgil, S. Tamer
Business Expert Press , 2009 ; English ; 372 Pages

This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

   

An Executive’s Guide for Moving From U.S. GAAP to IFRS

Walton, Peter
Business Expert Press , 2009 ; English ; 141 Pages

International Financial Reporting Standards (IFRS) are becoming the benchmark accounting standards for companies listed on international stock exchanges. The SEC treats them as equivalent of US Generally Accepted Accounting Principles (GAAP) and is even contemplating allowing their use instead of US GAAP. They are mandatory in Europe, Australia and South Africa. Canada, China, Brazil, Japan and India are planning to use them from 2011.

   

An Executive’s Primer on the Strategy of Social Networks

Carpenter, Mason A.
Business Expert Press , 2009 ; English ; 126 Pages

This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage.